How To Optimise Job Postings For Better Recruitment

In today’s competitive job market, it’s not enough to simply post a job opening and wait for the applications to roll in. In order to attract top talent, companies need to optimise their job postings to stand out from the crowd. This week we will share some tips on how to optimise job postings for better recruitment.

Write a clear and concise job title

Your job title should accurately reflect the position you’re hiring for and be easy to understand. Avoid using internal jargon or acronyms that candidates may not be familiar with. Use simple, straightforward language that clearly conveys the role.

Provide a compelling job description

Your job description should provide a clear and compelling overview of the role, including the key responsibilities, required skills and qualifications, and any benefits or perks associated with the position. Use bullet points and short paragraphs to break up the text and make it easy to read.

According to LinkedIn research, job adverts with around 1-300 words, rather than 301-600 and 601+, receive 8.4% more applications per view than average.

Use relevant industry keywords

Include relevant keywords in your job description to improve your search engine optimisation (SEO) and make it easier for candidates to find your job posting. Use keywords that candidates are likely to search for, such as job titles, skills, and industry-specific terms.

Highlight company culture and values

Candidates want to work for companies that align with their values and provide a positive work environment. Highlight your company culture and values in your job posting to attract candidates who share your vision and are a good fit for your organisation.

Be transparent about compensation and benefits

Candidates want to know what they can expect in terms of compensation and benefits. Be transparent about your salary range, bonus structure, and any additional benefits, such as health insurance, retirement plans, and paid time off.

Utilise multimedia

Include photos, videos, and other multimedia in your job posting to give candidates a better sense of your company culture and work environment. Use visuals that showcase your team, office space, and any company events or activities.

Make it easy to apply

Over 50% of candidates use their mobile devices to apply for jobs. Make sure your application process is easy and straightforward. Use app technology that is easy to navigate and mobile-friendly. Provide clear instructions on how to apply and what to expect after submitting an application. If you would like more information on how app technology can help you save more time and place more candidates click here >

By following these tips, you can optimise your job postings to attract top talent and improve your candidate recruitment efforts. Remember to be clear, concise, and transparent in your job postings, and highlight what makes your company unique and attractive to potential candidates.