Amazing 9 Word Email…
To Revive Dead Leads
People spend far too much time and effort chasing after fresh leads when they usually have old leads that they have given up on. This 9 word email – which I originally learnt from Dean Jackson – can quickly flood you with new clients at absolutely zero cost.
Here’s what you need to do:
Gather up the name and email for all of your “dead leads”. All of the people that you have been in contact with at some stage that haven’t become a client. Even if this is someone you haven’t heard from in a couple of years.
Sort through all of your notes, drawers, scraps of paper, emails etc and collect the details of all of these people.
You might be surprised just how many names you can collect.
You are going to send each of these people a very simple email.
The subject should just be their first name, ie. “Bob”.
The body of the email should be these 9 words:
“Are you still looking at getting [insert] [your] [service]?”
Are you still looking to reduce your stationery costs?
“Are you still looking at getting your kitchen renovated?”
“Are you still looking for a cheaper car insurance?”
“Are you still looking at getting your house painted?”
“Are you still looking to improve your website?”
That’s it – Don’t add anything else to the email.
There is no need to include a phone number or your website or add in a reason.
Part of the reason this works so well is that it creates curiosity for your prospects. They wonder why you are asking and this and if they are still remotely interested in what you have to offer there is a good chance they will reply.
You may have noticed that the last example was actually 8 words! It isn’t specifically 9 words that is important. What is important is that the email is short, it creates curiosity and is open ended and it is asking a question. If yours ends up being 12 words that’s okay.
Sometimes people are worried about sending an email out to people they haven’t been in contact with for a long time. But this shouldn’t be a concern.
When you send this email 3 possible things can happen:
They don’t respond – in which case you are no different from having not sent the email.
They reply and say no (or some variation there-of) – this is not a bad thing because now you can remove them from your prospects list and at least you definitely know.
They reply with something other than no.
Now quite often for the people that are still interested they won’t actually reply with yes. They are a bit hesitant and scared of being sold to.
Instead they might reply with something like “why do you ask” or some other non-committal response.
This is just as good as a yes because it means you have re-opened the conversation and can reply to them with more information just the same as if they had said yes they are still interested.
Focus on the BEST
Have a Conversation
So when you are sending this email – the goal is to get a response and to start a conversation. That’s it!
Don’t try to sell them on anything in the first email. Don’t include any more information. Just a short, simple email that is expecting a reply.
And when people do reply with something other than no – you can continue the conversation (not sales pitch) and slowly lead them towards engaging in your services.
But My Situation is Different!
Think your clients or your area or your business is different and this won’t work for you?
Every single business has different clients and works in different areas and do things differently.
But this isn’t about you, it is about human nature and humans are humans are humans.
So get to work, gather up your old leads and send out the 9 word email.
The worst possible thing that can happen is you will get no-one reply or get people replying saying to not bother them. Wow! Life changing!
The best thing that can happen – you are quickly flooded with new clients and cash in your business.